About THRIVE

Digital Marketing

Local Listings: Why it's so important to the small business?

As a Marketer I often ask myself why so many businesses just love to survive rather than thrive., I look at the businesses owners and often think, you left your job for freedom and all you have created was another job.

for me it is like a slap in the face when they refuse help so they can Thrive, and it boggles my mind wondering how there are so many small business owners who feel they have it all figured out yet have been sitting idle in the online marketing world since the early 80s..

”I don't need this and don't need that" they tell me. It's either, "my customers have been around since my great grandfather started this company" or” I don't need to spend thousands of dollars to get found on the internet" or "If my customers want me they'll call me and I’ll give them directions". But my favorite one is when I ask, "well OK what about new customers lol", they reply, “Well word of mouth has been my best form of marketing". OK, um yea, anyway, what business owner wants more business, that's just absurd right? It's truly nonsense lack of knowledge and fear of change.

The point of marketing is to reach the broadest audience your budget allows increasing customer retention both new and loyal, thus increasing your R.O.I (return on investment).

I guess if you live in an extremely small town with population 1000 you’re good in that respect, but to assume everyone in the town knows who you are and where you're located is simply arrogance. People grow up and move on with their lives, some move to other cities, towns, states and even countries. Some people even die, yea its true! Generations fade out and things change, out with the old in with the new. Businesses change information and locations often, from a simple phone number to a whole new location

.Maybe you have more than one location as well, maybe you plan to rebrand your business in the future or intend on introducing a new product or service. Point is, you must be visible on the internet and easily accessible to customers or you will lose so much business and brand awareness you can't even begin to imagine the repercussions.

Let's put things in perspective, if a customer is looking for a particular product, food or service the first thing they do is pull out their mobile phone, desktop, laptop or tablet and Google. Most likely, the first place that pops up is their choice or interest. If you get really lucky, they will actually scroll down enough to see what's underneath the top three paid ad suggestions.

So how do you compete in a world where everyone is fighting for the top spot or front page of Google? Well a great place to start is to make sure all of your business information is correct on every search engine, review site, directory and social site across the board.

Not to mention listings expand your visibility and allows you to add visual content such as pictures, video etc. This helps to increase sales and exposure. It gives the consumer a clear picture of what it is you’re pitching them to purchase. Most importantly, Over 90% of consumers now use search engines to shop locally.

Let's talk about the benefits of local listings:

Advertising your business locally is huge in the sense of brand development and brand awareness. I mean, the more people exposed to your business and the more accessible you are online, the more people are likely to utilize your services or buy your product. If people can't find your website or track you down via internet, then how can you expect them to know what you're selling? So not only are directories great for website exposure, There also a great way to reach out to a specific audience and capture their attention.

Local Listings also allow you to promote whatever product(s) or service(s) you are offering.

servicenow-vice-president-on-how-to-understand-digital-technology-1.jpg

You can focus on a specific city, town, state and even target zip codes, or you can just go for the gusto and advertise nationally or internationally. You can target a specific audience as well. Getting your business on a directory, social site, review site and search engine and insuring your business information is updated and keeping it updated across the board is also great for SEO, .

Being on local business listings allows you to eliminate the need to hire a web developer for their services to update your website, or for that matter search engine spiders to crawl your web page. In conclusion, you have created an additional source that will self-deliver your business information to search engines directly via local business listing platforms.

Marketing/Advertising is a huge part of your business period. Marketing or Advertising via directories allows you to be specific. It allows targeting an audience based on your profile category, product(s) or service(s) We will set up paid campaigns that are aimed at the audience you are trying to capture. Once your campaign has been created, we pay close attention to the analytics provided to ensure no missed opportunities. Not everyone will call to buy you product(s) or service(s) but that does not mean there isn't potential there. Analytics will provide you detailed information that will help you in future campaigns.

Local listings are also great for cross promoting social media platforms. What I mean by that is we can attach Facebook, Twitter, and LinkedIn etc. Thus allowing you to grow your brand and raise awareness. You can gain a lot of free marketing or advertising out of this utilizing post, tweets, pins etc. to promote your product(s) or service(s).

Final thoughts, there is really no way you can mess this up if you follow our directions and make sure your information as far as the description of your business, address, phone number, logo etc. are identical on every search engine, review site, directories and social site platform. There are so many benefits to local listings I can't possibly name them all.

You would be foolish to not take advantage of such simple methods that would push your business in a THRIVING FAST DIRECTION.

In order to have complete control without losing your mind and being able to change, alter, fix or add information with the click of a button across the board, we will handle every bit of your Digital Marketing, we will every 6 months send an email asking of your details are up to date and correct. We do all the work for you, while you get on with running your business while we work in the background to make your business Thrive..

So what are you waiting for? because time in this respect actually is costing you money and opportunity wasted.

Digital Marketing

Digital marketing refers to the creation and dissemination of content through digital media channels—websites, landing pages, social media, email, and mobile applications—and the promotion of that content using a variety of strategies across paid, earned, and owned digital channels, including SEO, SEM, pay-per-click (PPC) advertising, content syndication, social, email, text, and more.

Technology is rapidly evolving – stay ahead of the curve in today’s changing landscape.

You know the difference a good customer experience can make – but are you delivering it online?

Ovient Digital Marketing uses digital channels to connect with customers where they spend most of the time: online. This means search engines, email, websites, social media, and mobile marketing is about connecting with your audience in the right place, at the right time and with the right message.

What is digital marketing?

Put simply, Thrive Digital Marketing is a marketing strategy which is focused online and we use related apps or platforms – such as search engines, websites and social media – to promote your brand, services and products. We use various digital channels to meet your unique business goals from improving brand awareness to finding new leads and increasing conversions.

Why is digital marketing important?

It’s very rare for a person not to be using the internet in this day and age. According to We Are Social’s 2018 Digital Report, over half of the world’s population – that’s around 4 billion people – are internet users and almost the same amount are active on social media. This represents a 7% increase for global internet users compared to 2017 and a 13% increase in active social media users. The same report noted that in Australia, 88% of the population are internet users and 69% of the population are active on social media. When looking at these statistics it’s clear both within Australia and across the world; the internet has our attention and digital marketing is the best way for your business to reach this massive audience.

How does digital marketing work?

With so many people using the internet, it might seem like too big an arena to make an impact. However, digital marketing doesn’t just spread your message to the whole of the internet. It focuses on a specific audience who have an interest in what you’re offering and uses the most relevant channels to reach them. For example, an online fashion boutique may want to target their marketing toward young women, and they can do this with a combination of organic posts and ads on social media. Another example could be an accounting firm who are seeking more clients from their local area. In this case a search engine marketing campaign focused on their main location and surrounding suburbs can help.

By targeting your audience in this way, you can also remain competitive in your industry. Whether there are major brands already succeeding in your field or it’s a highly popular industry such as plumbing, a strong digital marketing presence can help you succeed no matter how many others are pushing for the same audience.

The most effective digital marketing strategy will be personalized to your business goals and will use the best channels to achieve them. There is no single formula that can be relied upon however, there are some channels which will benefit every business.

Build a well through our digital marketing strategy with the right structures to help your business Thrive rather than Survive with Ovient Digital marketing,

Information Collection

What information do we collect?

Thrive Digital marketing Website may collect and process data that you provide to us about you, for example through filling out forms, and other information that we automatically collect from you..

Contact form: We collect questions, queries, or feedback you leave, including your name, email address, and telephone if you use our online form to contact or register on the Thrive Directory. We use these details to respond to the feedback/query you send us, every email communication is kept private within Thrive Directory and it's staff.

Sign-up for Registration for updates on the Thrive Directory website deals. :We collect your name, email address and phone number when you sign-up to register for the Deals thrive Directory offer on behalf of our businesses. Your phone number may be used to help us identify the volume of people who have registered by geographical area code for regions. In addition to our monthly newsletter, we may periodically send additional emails, which we think you may find useful (e.g Specials). If you’ve signed up for email alerts, you can unsubscribe at any time by selecting the ‘unsubscribe’ link that appears in every email we send. We will never share your information other than for the purpose for which it was provided to us.

Security and virus protection: No data transmission over the internet can be guaranteed as totally secure. While we strive to protect such information, we do not warrant and cannot ensure the security of any information which you transmit to us. Accordingly, such transmission is at your own risk. We will not be liable for any damages or loss arising out of or resulting from any unauthorized access to, alteration to or modification of information contained on this website.

We make every effort to check and test our website during production. You must take your own precautions to ensure that the process which you employ for accessing this website does not expose you to risk of viruses, malicious computer code or other forms of interference which may damage your computer system. It is always wise for you to run an anti-virus program on anything you download from the internet.
We accept no liability for any loss, disruption or damage to your computer system or your data caused by using this website or arising as a result of having used the website.

Information we collect from you

Information that we may automatically collect in relation to your visits to this Website does not identify you personally. It provides us with data about how you use Ovient Digital Marketing and engage with us. We use this information to improve our services and make them more useful to you. The information we collect includes some or all of the following:

Technical information:

We collect your Internet Protocol (IP) address and details of which type of web browser you used.
Information about your visit to this Website
We collect data about your visit to the website. Once again this information does not identify you personally. This data includes:
The pages you visited, when (date and time) you visited them and how long you visited them for
The website address from which you accessed this site
The website address from which you exited this site
Queries via the site’s search engine
Internet browser and devices used
We collect information on how you use the site, through cookies.

What we do with the information we collect?

We use the information that we collect to understand your needs and provide you with a better service, including the following:

respond to any request/feedback you send us, if you’ve asked us to
send email alerts to you, if you request them
provide you with information about business support, if you want it, analyses, evaluate and improve this Website via data amalgamated from multiple visitors, which does not identify you personally

Privacy Policy

The materials on this website are provided on an "as is" basis, without warranty of any kind, either express or implied, including without limitation, warranties of merchant-ability, fitness for a particular purpose, and non-infringement. Thrive Digital Marketing specifically does not make any warranties or representations as to the appropriateness, quality, timeliness, accuracy or completeness of the materials. offered by our business listed.

While Thrive Digital Marketing cannot make any warranties that there are no errors on the website, it does endeavor, where appropriate, to correct errors that are drawn to its attention.

The use of the website is at a user's sole risk. By using the website, the user agrees to defend, indemnify and hold harmless Thrive Digital Marketing its employees, information providers and content providers from and against any losses, damages, expenses (including legal fees and costs), claims, suits and liabilities to the extent arising out of or resulting from the use of the websites.

Neither Thrive Digital Marketing nor any of its employees, information providers or content providers accept any responsibility whatsoever for the appropriateness, quality, accuracy, timeliness and completeness of the materials.

Neither Thrive Digital Marketing nor any of its employees, information providers or content providers shall be liable to any user or anyone else for any inaccuracy, error, omission, interruption, timeliness, incompleteness, deletion, defect, failure of performance, computer virus, communication line failure, alteration or use of any content published on the website, regardless of cause, or for any damages resulting therefrom.

If a user is dissatisfied with any material on the website or with any of the terms and conditions governing the website, a user's sole and exclusive remedy is to discontinue using the website..

Boundaries and geographic names:

The depiction and use of boundaries, geographic names, and related data shown on maps and included in lists, tables, documents, and databases on the website are not warranted to be error free nor do they imply judgment on the legal status of any territory, or any endorsement or acceptance of such boundaries by Thrive Digital Marketing

Advice, opinions, and statements:

The website may contain advice, opinions, and statements of various information and content providers. Thrive Digital Marketing does not represent or endorse the accuracy or reliability of any advice, opinion, statement or other information provided by any information provider or content provider, any user of the website or any other person or entity. Reliance upon any such opinion, advice, statement, or other information shall be at a user's own risk..

Other websites:

Thrive Digital Marketing does not necessarily support policies and beliefs of organizations and individuals listed or referred to in materials held on the website. Thrive Digital Marketing does not provide any warranties and specifically disclaims any liability whatsoever in connection with third party websites or links. Thrive Digital Marketing provides linked sites only as a convenience and the inclusion of a link or reference does not imply the endorsement of the linked site by Thrive Digital Marketing

Other users:

A user specifically acknowledges and agrees that Thrive Digital Marketing is not liable for any conduct of any user.

While Thrive Digital Marketing makes every effort to ensure the materials available on the website are free of any software virus. Thrive Digital Marketing is not responsible for any loss or damage caused by software and related codes, including viruses and worms.